The advent of internet technology brought about a lot of wonderful things to men. No matter from which industry you come from, the internet will always have a use for you. One industry that gained a lot from the World Wide Web is the business sector. Somehow, it has made the playing ground fairer for all entrepreneurs in terms of marketing capabilities. Today, even small businesses can promote their products head to head with large companies even if they have minimal budget for marketing and that is because of SEO or search engine optimization.SEO is a collection of practices that makes a website rank high on search results. As a consequence, it is able to attract more traffic compared to other sites that rank low. The magic word here is “traffic”. Without traffic, your site may look great and may be filled with impressive content yet you will still not experience success. This is a common mistake made by some entrepreneurs nowadays. They think that in able to reach out to the online customer base, they only have to build a site and have their own URL or web address. That is far from enough. You need to follow this up with more effort focusing on attracting traffic and converting that traffic into paying customers. You will need SEO to achieve this.
According to recent studies, ranking first on the search engine result page can make you get more than 30% of the clicks. The remaining 70% are distributed to those on the second to the fifteenth spots. This means that if you happen to be on the 20th place on the ranks, you may not get any clicks at all. Again, no traffic is equal to no customer, which results to no sales and your business will fail. To avoid such scenario, you must try to be on top of that list to be noticed.
As mentioned, you can do that by search engine optimization. Many practices constitute this, such as creating quality content, using social media, link building, strategic web design, and using keywords. Most SEO experts will suggest a combination of all these strategies to achieve better results. If you are new to the concept of SEO and are about to create a website for your business, here is a quick guide to do it right.
First, decide on the brand and the reputation that you want to convey to your customers. What need or gap in the market are you trying to fill? What do you have to offer that your competitors cannot? Knowing the answer to this will give you a concept from which you can center all your succeeding efforts.
Second, create a good website. Make it user-friendly so that any visitors will enjoy their stay as they navigate through your pages. Place links in strategic areas on a page and avoid using them excessively. Clean pages are more preferred today as they are easier to read and scan through. Having a site map also makes it easier for search engine crawlers to index your site.
Third, fill you site with quality content and use the proper density of keywords that are related to your niche. Your articles must be relevant, informative, and useful. Know what your readers are interested on and give them what they want.
Fourth, promote your site without paying for advertisement. You can do this by creating social media pages or building links on relevant and more authoritative websites. The links that you place there that lead people to your website will increase the value of your site, which can place you higher on the ranks.
These are just the basic steps on SEO, but doing them right at the onset can give your business a good start. SEO may not give overnight success to your business, but its results are sustainable so once you see the traffic increasing, that trend will continue as long as you maintain your efforts. Without spending thousands of dollars, you can compete head on with large companies and your business will flourish.